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LIEU was born out of a shared passion for creating and visualizing unique experiences. Our team consists of two individuals: one with a background in the film and photography industry, and the other from the fashion industry. While we were initially pursuing separate projects, we gradually realized that our approach to developing concepts and bringing them to life shared commonalities, yet remained uniquely tailored to each specific task.

Through our collective experience, we confirmed the significance of a product being valued not just for its inherent qualities, but also for the narrative surrounding it and how it is presented to the audience. Despite this notion appearing somewhat overlooked in both the film and fashion industries, we recognized the potential in combining our respective expertise to mutually enhance each other's work.

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