Our first drop - A place for culture, is the baseline for our vision for product design. It
is showcasing our idea of bold and expressive messaging while balanced with an artistic approach to graphic creation.
The LIEU gate is our entrance to a place for culture.
The symbol of an open gate represents an invitation to our storytelling.
As we traveled through Italy, we were struck by these beautiful and elaborate gates that lead to large estates and places that are mostly hidden from the viewer. In most cases, the gates were the only sign as to what might lie behind them. Highly considered and decorative designs left endless space for interpretation to whats guarded by them. This idea translates to our first drop since we are establishing a base, pointing to our design language and our definition for the LIEU aesthetic.