LIEU was created out of the drive to create deeper connections between visual concepts and clothing. Our clothing is a messaging platform and a form of expression deeply inspired by personal experiences. Photography and cinematography take on key roles in expressing final concepts to emphasize and communicate our vision.
DROP 1 is a collection of three T-shirts that symbolize our brand principles. We create long lasting high quality garments that are sustainably sourced and manufactured in EU. All products are available in limited quantities and focus solely on a single concept specific to the drop. Once they are gone, they are gone.
Through our involvement in the film and fashion industry we always found great interest and pleasure in the process of creation. The final product is the tip of the iceberg, a valuable reflection of a creative process. Our aim is to be transparent in our approach to create a journey around product creation from early stages of concept development to the final look book.
